Target Market Research

Print Sources

• Ask at the Business Science & Technology Center for the following items:
  
  
• Demographics USA. County or Zip Code edition. Market Statistics.
• Consumer purchasing power from the publishers of the Survey of Buying Power.
  
  
• Hispanic Media and Market Source. Standard Rate and Data Service.
• Contains demographic & economic data, top markets.
  
  
• Lifestyle Market Analyst. Standard Rate & Data Service.
• Profiles lifestyle interests and consumer segments for metropolitan areas and counties.
  
  
• Marketer's Guide to Media. Published by Adweek.
• Contains detailed breakdowns and consumer demographics for all media markets.
  
  
• Marketing List Source. Standard Rate & Data Service.
  
  
• Directory of commercial mailing lists organized by market category. (Other SRDS publications also contain valuable demographic information.)
  
  
• Official Guide to Household Spending. New Strategist.
• Tracks expenditures for clothing, entertainment, financial services, food, health care, personal care, transportation, etc.
  
  
• Sourcebook of ZIP Code Demographics. CACI Marketing Systems.
• Includes purchase potential for specific goods & services along with basic demographics.

Databases

• Rand California - An Online Source on Public Policy and Economics
• Very good online resource for California demographics.

Internet Resources

• Annual Consumer Expenditure Survey
• Issued by the Bureau of Labor Statistics
  
  
• Bay Area Census
• ABAG/MTC site for demographics for the nine-county San Francisco Bay Area
  
  
• Bureau of the Census
• The ultimate source of demographic statistics. Economic Census by zip code is available.
  
  
• Counting California
• Population and demographics. Most information is at the county level.
  
  
• SF Prospector
• From the Mayor's Office of Business and Economic Development
• Demographics and business and industry information for SF neighborhoods, supervisorial districts, zip codes, etc.